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Printed cotton tote bags for design businesses

· MeLou

Printed cotton tote bags for design businesses – space around the wordmark

Printed cotton tote bags for design businesses can let an existing wordmark carry the design. For MeLou, a small craft and design business, we printed 100 white cotton bags in June 2019. The order used one print colour on one side. A flowing black name sat on the lower part of each bag. White fabric remained visible around the curved letters and sweeping strokes.

White cotton tote bag with long handles and a large black MeLou wordmark with curved lettering on the lower front.
MeLou’s black wordmark sits low on the white cotton bag, with open fabric above it.

Keeping space above the wordmark

The placement leaves a broad area between the logo and the top seam. This open space gives the curved lettering a distinct position on the front. There is no separate illustration or slogan competing with the name.

Tall curves on the left are balanced by a broad stroke beneath the right-hand letters. The lettering forms a graphic in its own right, using shape and spacing while keeping to a single black print colour.

One colour on a cotton tote bag

The flat cotton body provides a simple background for the wordmark. Its long handles allow shoulder carrying, while the design remains on the lower front panel.

This project shows how a business name can stand alone on a bag. The visual character comes from the supplied lettering rather than extra illustrations, a second message or additional ink colours.

White cotton tote bag with long handles